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The NoSalty, Hungary today is not only the most popular oatmeal recipe site: during the summer, just last December, the cooking of the main season, the women's online content head broke, and was the location of the top three most-read women's national rank of portals. Based on the list of number of unique oatmeal visitors (source: http://dkt.hu/hu/menu/ola.html), the third of June, July-August months, and is the second most-watched women's oatmeal website was the Nosalty.
The Nosalty blog started in 2008 as a garage, since May 2012 and is the market leader recipe page. The company's oatmeal revenue for 2013 increased to HUF 160.7 million in the previous moving annual turnover of about 117 million forints. The now 1 million monthly unique visitors, having more than 44,000 pages nascent community-based, structured and controlled but the reader can find the recipe structured, categorized form. This complements the magazine content is edited, which separate editors and dietitians NoSalty own work. By the end of 2013 the latter expert assistance of the recipes have been assigned to Hungary's largest available database of feedstock, raw material 1320 which provides detailed information on the nutrient and calorie oatmeal content.
The NoSalty readers 67% female, with 64% of the main shopping area (source: oatmeal Gemius Explorer, July 2014). 200,000 of users registered on the site in 6600 with the so-called chef profiles, which makes it eligible to fill the prescriptions. The uploaded recipes credibility and authenticity in every case individually control the Nosalty expert. The side surfaces of the NoSalty sells advertising in-house since 2013, which is largely due to the increase in revenue last year. The managing online advertising campaigns, 90% of the food brands advertised on the site over the last year.
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