The premise of the show thesis by presenter Jimmy Doherty nacional marketing so often repeated that

In the spring of this year, the British commercial program "Channel 4" documentary show entitled "Human Swarm" (human swarm). Designed as a typical modern Filler for advertising, with a lot of repetition, superficiality, and little actual content, but offers some interesting insights into the functioning of certain concepts and situations that are often found in advertising.
The premise of the show thesis by presenter Jimmy Doherty nacional marketing so often repeated that it eventually just have to believe, nacional "even though the love itself, we believe that we individuals make themselves decide what and when to do something, in fact We exercise and think as members of a herd of animals. In fact, we are so very predictable. "
Every time we travel, every one of us leaves a wide-ranging "data trail" - use phone or credit nacional card, or surf online shopping, we use social media or visit the supermarket. Contract reveals how scientists from the analysis and dissemination of this mountain nacional of data with incredible precision monitor and provide even manipulate our actions.
One of the most powerful influences on our behavior, the temperature that the unconscious nacional has the smallest change affects us both physically and mentally. Changes in mood, appetite, behavior and health in society can affect the massive changes, the consequences on health, energy companies and retailers. nacional
Award among other things, reveals how a small gland in our brain helps in the selection nacional of breakfast when it's cold; how each degree drop in temperature leads to an additional 200 heart attacks; why flu thrives in winter; how our online search help monitor disease outbreaks; how supermarkets can predict when you will want to have a picnic; When online dating site experience 350% increase nacional in traffic and how it can be whatever the temperature, sells swimwear rises to 600%. (Channel 4)
If you would aliens studied our humble nacional planet to discover that it inhabits the human race, which can often behaves like a swarm of insects. While we believe that we walk around nacional as free-thinking individuals who decide for themselves what and when you do, the truth is somewhat different. Statistics show that people, regardless of how we think and we act actually follow the herd mentality.
Evidence of our predictability coming from a large amount of information they produce about ourselves online, either through social media, nacional online, or through the concepts that you type into your browser. "We are in the dawn of a data revolution, and the amount of information they produce daily, is increasing," says Doherty. Every time we travel, every one of us leaves a wide-ranging "data trail" - use phone or credit card, or looking for online shopping, we use social media or visit the supermarket. All of this accumulates and integrates the 2.5 billion gigabytes of data, which are daily produced worldwide. "Sites such as Twitter and Google, are seeing when I'm looking for medicine nacional for the flu or when javkajoče nacional send" tweets "to their friends. nacional These information are those who discover nacional the secrets of our knowledge. "Doherty understands that this element of" Big Brother, "" somewhat alarming ", but says that when this information with the data of the weather," really increase our understanding of our behavior as human swarm ". Scientists can analyze and disclosure of this mountain of data monitor and provide even manipulate our actions with amazing accuracy.
Due to the fact that the temperature of one of the most powerful of the effects on humans, can us the physical and psychological effect even a slight temperature change. When cool, increases our appetite, our mood is changed and our health suffers in several surprising ways. For example, last March was the most cold in the last 50 years, which has led to the fact that each of us is heating houses need almost 20% more gas and electricity than normal. For individuals, nacional this does not pose any great drama, but if it is multiplied by the population of 63 million, then we have a problem. Therefore, it is important to have energy providers have access to accurate weather forecasts that can instantly provide enough electricity and gas.
Weather service "Met Office" (British version EARS) is more essential importance for society, because it has one of the most powerful supercomputers in the world. nacional The computer is able to do 100 trillion calculations per second, continuously tracks temperature and weather data, and provides detailed forecasts for the whole country. Supermarkets, retailers and controllers nacional road and air traffic using this vast amount of data to predict our actions and in order to maintain our increasingly nacional complex society running.
Although all of its breakfast we accept individual decisions, overall results nacional show that even in this case we handle very similar to r